THE TRUTH ABOUT PROMOTING YOUR BUSINESS
ON THE INTERNET

Anyone can create a website, right?

Some clients came to me after they had wasted thousands of dollars on websites that didn't work - from sites created by amateurs who just learned Microsoft FrontPage, to beautiful websites done by professional graphic designers who knew nothing about search engine optimization and internet marketing. The truth is, your web design is only an element of your overall internet marketing strategy.

How useful is a website if no one knows it is there? It is like having a retail store in the middle of nowhere.

Before a site is designed, you need to ask yourself these questions:

Who are the targeted visitors to my website? Am I targeting people locally or nationwide? Think from the viewpoint of your prospects and customers. What would they be looking for when they search online?

What is the purpose of my website? To sell merchandises on line, to generate sales leads, to provide customer support, or all of the above?

Why would someone stay on my website once they found it? Why would they want to buy my products or contact me? Is there something special or unique about my products or services? Am I in a niche market? Do I offer some incentive?

Where would I advertise and promote my site? Billboards? Search Engines? Word of Mouth? Business Cards? Pay-Per-Click?

When do I want to see the results of my internet marketing campaign? Can I wait a few months to a year? Or do I want some feedback immediately?

How would I promote the site on the internet? Should I hire a professional to manage search engine optimization, link exchange and pay-per-click for me while I focus on my business?

With millions of sites competing online these days, you must be able to answer these questions. Web marketing is part of your overall marketing strategy. When done properly with the help of a professional it will generate leads and increase your revenue!

Have your website designed and optimized from the start!